History
In 1999, GMIC entered the “affordable” Chinese motorcycle segment and offered the Geely, which was their first completely built-up (CBU) import. At the time, the quality of Chinese bikes were not yet up to par with the Japanese motorbikes but GMIC persisted and serviced their customers' bikes without fail.
During the same year and after negotiating and meeting with various Chinese motorcycle manufacturers, GMIC started marketing their own brand of motorcycles assembled from parts that were imported mainly from China. The products carried the Granstar and Loncin brands, with the Loncin motorcycles marketed as the “Pinoy Budget Bike” because of its very affordable price and the Granstar motorcycles marketed with the tag line “Your Dreams, Our Passion”, which implies that these “dream” bikes can actually be affordable. To further improve the quality and performance of the bikes, GMIC assembled most of the bikes and replaced critical parts with Japanese-made ones. They also operated in Manila where the critical Japanese bike parts were in ample supply.
